Girls Who Code Founder Reshma Saujani on Why You Should Practice Imperfection

Perfectionism is not at all what it’s cracked up to be, says Reshma Saujani, founder and CEO of Girls Who Code (and Brand Save honoree at Brand Genius’ 2018 gala). In fact, the onetime Congressional candidate encourages women to embrace failure and make mistakes. Here, Reshma explains why making an effort may be just enough to get you on the right path.

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Verve CMO Orlando Baeza Masters the New Art of Pollination

Orlando Baeza is the CMO of Verve, a global word-of-mouth, advocacy based sales platform that incentivizes fans to sell tickets to their networks.  The five year old well-funded startup is already the secret sauce for companies like Lollapalooza and Live Nation challenging old ticket selling models. Coming from marketing leadership roles at Buzzfeed, Nike, Paramount, Activision and adidas, Orlando was quick to spot the new frontier and is already expanding Verve into new marketplace platforms like Pollen, rolling out across the globe.

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NHL CMO Heidi Browning Shaping the Next 100 Years with Power Players

Heidi Browning, CMO of the NHL, first inspired me to launch the Gen ZEO series after talking with her last year on all the cool ways she was enrolling Gen Z into her brand formula, taking the NHL from the first 100 years into the next 100 years.  A lot has happened since that pivotal conversation, including today’s announcement that the NHL officially launched their Power Players council that consists of fans ages 13 to 17.  Tune in to hear how Heidi has been busy weaving together a number of new innovations into the NHL fan experience, like the glowing puck data center and sports betting as well as how Hockey is truly a team sport both on the ice and off the ice.

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Iconic Editor Tina Brown on Amplifying Unheard Female Voices

As an award-winning journalist, editor, author, podcaster and founder of this week’s 10th annual Women in the World summit, which will run from April 10th to 12th in New York, there’s much to be said about Tina Brown. The epitome of a trailblazer, Tina has been there and done it all, transforming sleepy reads Vanity Fair and the New Yorker into buzzy must-reads, launching Talk (more on that later) to publishing the Daily Beast. Here, Tina offers up some simple advice to help build a killer career.

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The New Chief Brand Officer of Tongal Empowers A New Wave of Talent

Tina Walsh, the new Chief Brand Officer at Tongal, shares where the new talent is coming from in the industry – a global community of up-and-coming filmmakers developing content for brands like Macy’s, Disney, and National Geographic . Check out what Tina’s working on with this new wave of talent for a new wave of channels.

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New York Jets Reveal All-New Brand Identity and Uniforms

With a cluttered marketplace and more than 12 professional sports teams across metro New York, Tim Kemp, Senior Director of Marketing for the New York Jets, knows it takes fewer, bolder moments to make a splash. And with the launch of an all-new identity and uniforms for the nearly 60-year-old brand, Tim and his team had a field day. Read on to hear more from this sports marketing veteran and check out the team’s new look.

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How Lively’s Founder Fostered A Community of 65,000 Brand Ambassadors in Just Three Years

From a career in merchandising for Victoria’s Secret to starting a new kind of lingerie brand, Founder and CEO Michelle Cordeiro Grant credits Lively’s success to one main thing… a strong community. And that community, now 65,000 and growing, has helped take this online shop selling $35 bras to a lifestyle brand backed by more than $15 million in capital funding.  

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Visa’s Lynne Biggar on Tackling Kilimanjaro and Financial Empowerment

Lynne Biggar’s innate sense of adventure has served her well. Whether it’s a global trek or a cross-country move to New York City for an MBA, it’s a willingness to embrace “stretch goals” that has shaped her life and work. Here, Biggar shares her latest effort – addressing women’s financial empowerment with Visa’s groundbreaking sponsorships.

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Cover FX President Emily Culp Talks Boardroom and Purple Squirrels

Emily Culp, President of Cover FX Skincare knows what it takes to move from CMO to President. From starting her career on the agency side with Digitas and Ogilvy, to leading digital and omni-channel marketing for brands like Clinique, Unilever and Rebecca Minkoff to the CMO of Keds, Emily is not one to shy away from stretch-opportunities.

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How Lisa Sherman, President & CEO of The Ad Council, Makes Measurable Difference in Society

Lisa Sherman is one of the most respected leaders in our industry today, for professional, personal and social impact. Lisa has spearheaded a plethora of important industry initiatives from LGBTQ acceptance to Women empowerment specific initiatives to Gun Safety to responsible advertising and more. As President of The Ad Council, her overall objective is to “Identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.”

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Kate Spade CMO Mary Beech Says to Seek Impact over Validation

Marrying creative with strategy is something Mary Beech, Kate Spade New York EVP and CMO, takes to heart – quite literally. It’s also something she gravitates to, be it creative storytelling at Disney and Ann Taylor or being married to a designer for film and TV. Looking back, Mary reflects on some important life lessons that shaped her career, and could help yours.

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The Trade Desk CMO Susan Vobejda on Negotiating the Path Less Traveled

Going from fashion to programmatic platform is a leap not all marketers can make, but for The Trade Desk CMO Susan Vobejda, it’s business as usual. Given her “spider web” career path that has seen her embracing change and challenges along the way, Susan shares why taking the not-so-obvious path has been key to her success, along with the importance of having a mentor in your corner.

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How MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos into Sales

Recently announced as part of Adweek’s Women Trailblazers council, Rachel is charting new paths for the customer purchase journey by way of the mobile swipe-up. From her prior stint at Gap Inc., at a time when brands were just starting to plant their stakes in social marketing, Rachel saw an opportunity for brands to capitalize on the new wave of mobile eCommerce. See how relentless focus and not waiting for permission helped Rachel build a wildly successful (and growing) eCommerce platform.

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Buffalo Wild Wings CMO Seth Freeman Bringing Death to Domestication

When Seth Freeman, CMO of Buffalo Wild Wings, reached out and asked if I wanted to talk Sports, Bars, Wings and Beer, I mean come on, how could I resist?  His ferocious excitement around how he was rejuvenating the Buffalo Wild Wings brand to become the Great American Sports Bar had me completely intrigued.  Join us in this fun adventure through how Seth created a new brand architecture and is actively tearing down old walls while opening up new spaces with his marketing and agency teams and the 80,000+ employees, aka brand ambassadors, to bring back free-spirited camaraderie.

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Introducing the New Brandweek Women Trailblazers Council

Introducing our third new Brandweek Council, the Women Trailblazers Council! Through the collective efforts of Adweek and Brandweek (formerly known as Marketer Moves), we have had the honor to share inspirational stories and tips for success from trailblazing women throughout the years. The Women Trailblazers Council will advise Adweek and Brandweek on all content and event programming to ensure that women’s perspectives are brought to the forefront. With the support of the Women Trailblazers Council, Adweek will expand the Trailblazers franchise year-round with weekly interviews of leading women sharing their work and life lessons. This council further underscores our commitment to expanding our focus on supporting women globally with the expert guidance of thirteen exceptional trailblazers!

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Goats From Mongolia to NYC, Matt Scanlan Shares how Naadam became a top Fashion Challenger Brand

When I first met Matt, I got entirely lost in his powerful and, frankly, funny story about how he started Naadam, the Challenger brand producing cashmere clothing that has now taken over the production of all cashmere from the Gobi Desert and is a thriving direct to consumer fashion brand. Everything from getting stranded in Mongolia in route to Southeast Asia, to trying to help the nomadic herders improve their lives and livestock through his non-profit to then taking on the black market who were setting prices to create a better livelihood for the herders all around. And, of course, to goats having sex in NYC. Yes, you read that right. Enjoy this crafty story and happy hump day!

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