Levi's Global CMO: The Honest Truth About Life and Leadership

Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along the way and the incredibly impactful moments in her career, both bright and dark, that helped her to find her voice and become the exceptionally well-rounded leader she is today. This incredible mom of four (18, 15, 4 and 2!) has led a monumental turnaround for Levi’s, elevating the role of marketing to help make Levi’s hot again, has published a powerful memoir, produced two short films and is working on a documentary.

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Spotify's Mayur Gupta: Don’t Confuse Marketing’s Outcomes from its Outputs

Mayur Gupta, VP of Growth & Marketing at Spotify, has always been a prolific blogger. Since I first met him several years ago, when he was Global Head, Omni Channel Experiences & Platforms at Kimberly-Clark and then went on to become CMO of Healthgrades, I’ve always been amazed with the depth of his learnings that he so freely shares in an effort to pay it forward. His latest blog, below, is literally a handbook for anyone who is looking to optimize their marketing efforts. I am proud to share his excellent work and thinking that provides so many helpful tips for success!

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21 Years Old, 5 Business Ventures and One Savvy Gen Z Philosophy

With five business ventures under his belt by age 21, Drake Rehfeld is now helping others develop and launch their products and personal brands through the platform, Demeanor. From founding a ticketing business for high schools to working for Snapchat as an engineer to co-founding Demeanor, Drake is taking a non-traditional route to “climbing the ladder.” He just headed straight to the top. Drake took a full inventory of all the things that weren’t working and decided to create a remarkable solution with Demeanor.

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This 22-year-old Founded a Startup to Help Other Young Entrepreneurs Grow

Dylan found his passion early. After successfully launching and leading a college advising business while still in high school, Dylan started to recognize just how difficult it was to set his ideas in motion with the lack of resources available to young entrepreneurs. He set to change all that by co-founding (at the age of 19) a community-centric organization called Next Gen Summit which aims to support innovation and provide resources young entrepreneurs need to change the world. Read on to hear Dylan’s story, his perspective on community-focused marketing and what it takes for brands to “win” with Gen Z.

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Tiffany Zhong CEO of Zebra IQ Decoding Gen Z in Real time

Tiffany Zhong is a serial entrepreneur at just 22. Zebra IQ is her sixth business endeavor that applies all the skills she gained from her first five adventures: a magazine, an education tech startup, a social app, a product finder and a full-time investor. Her mission is to help brands better understand Generation Z by offering them an opportunity to get real-time feedback from Gen Z consumers. She named her latest company, Zebra IQ. Why? Because Zebras can’t be tamed, just like Gen Z, and they may appear the same from a distance but if you look really closely, every Zebra has unique stripes. Read on to learn about Tiffany’s unique stripes and why Zebra IQ, which just launched, will become a critical vehicle for brands to optimize their marketing and product development efforts.

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NARS’ Benjamin Lord on AI-driven Experiences, CRM and Growth in Asia

As the Executive Director of Global Digital Marketing & Omni Consumer Journey for NARS Cosmetics, Benjamin (Benji) Lord has a tall order, tasked with connecting shopper strategy, experience and innovation across eCommerce, CRM, technology and omnichannel retail. His team is working through a digital transformation at NARS that affects every single customer touch point — both on and offline. From the development of AI-driven cosmetic tools to leading-edge social marketing strategies in Asia, the brand is innovating at a rapid pace while ensuring sure it don’t overshadow the irreplaceable in-store, person-to-person experience.

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Meet Andy McCune, Co-Founder of a Social Storytelling App with 13 Million Users and Counting

Focusing his time and energy on projects that truly compliment his lifestyle, Andy has been able to grow a travel media company to more than 1 million followers and an Instagram app for storytellers to a staggering 11 million users (and counting) in less than 12 months, with users like Selena Gomez and Emma Watson to name a few. Andy believes that leading with authenticity and social-first strategies are the key for brands to tap into Gen Z.

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How Youth Innovator Aanikh Kler Used His First Success to Help Underserved Children

At the young age of 13, Aanikh created his very first business and social venture and within just one year, received venture capital funding and had the #2 most downloaded app on iTunes. But it wasn’t just about success for Aanikh who decided to donate a percentage of each app download to help build schools and empower underserved youth around the world. Now, Aanikh is partnered with close friend and colleague Swish Goswami running customer loyalty app for brands Trufan, and continuing to empower youth entrepreneurs all over the globe.

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Meet Swish Goswami, Serial Tech Entrepreneur Connecting Brands with Fans

The sheer amount of poise, drive and intelligence exuded from 21-year-old Swish Goswami is nothing short of impressive. A dedicated student and fierce debater in college, Swish went from pursuing a career in law, to leading start-up sport-tech companies, to working with brands like EA Sports, American Express and Google - in less time than it would typically take to get an undergraduate degree. A believer that work-life balance isn’t an issue if you love what you do, Swish is firmly focused on leveraging technology to help brands build authentic relationships with their customers.

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Google Cloud's CMO on The Magic of Storytelling with the Power of AI & ML

Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies.  Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years.

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Making Bold Moves: From Agency Start-up to Representing Brands Like Mercedes-Benz

When I first heard of Robyn I just knew I had to meet her. Robyn is a fire cracker filled with vivacious energy, a quest for equality and a drive for success.  Her story showcases vast experience in both the agency and brand worlds and her work represents her confident, unwavering commitment that energy applied in the right way will yield the right results. Hats off to Robyn for paving a beautiful path highlighted with all the colors of the rainbow.

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Hilton CMO on How to “Innovate in Service of the Customer”

Kellyn Smith Kenny, leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe.  Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry, which is exactly what she’s doing now with Hilton.  Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton.

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Pandora's Sid Patil on How to Design Your Data Science Team

There is no one more interesting to learn about Artificial Intelligence, Machine Learning and Data Science than from my good friend, Sid Patil, Head of Data Science, Listeners at Pandora. Why? Because not only does he use words like “nutritious” and “delicious” to describe data, but he was on of those guys that took Las Vegas by storm and portrayed in the movie “21”.  So, I wouldn’t recommend challenging him to game of Black Jack, but I highly recommend tuning in to these short clips of wisdom to help you create your perfect recipe for data science success!

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Citi’s Global Chief Brand Officer on Putting Yourself in Someone Else’s Shoes

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start.  We also cover some incredibly personal topics that have shaped her leadership style along the way.  Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life.  If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla.

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Redefining One Medical's Brand in a Cross-Agency, Hyper-collaborative sprint

Lindsey Belknap, Director of Brand Marketing at One Medical, is a remarkable young leader that operates with a swift and savvy instinct. In fact, that instinct allowed her to “turn the impossible, possible”, as one of my mentors, Linda Boff, CMO of GE, has said. Have a look below as Lindsey shares exactly how she orchestrated a “cross-agency, hyper-collaborative sprint” that produced the new “human-centered healthcare” One Medical branding.

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