General Mills China CEO Cynthia Chen on Moving “China Fast”

Cynthia Chen, CEO of General Mills China, is on the cutting edge of all things “China fast” and radically different marketing approaches to grow a global brand.  In a world where Häagen-Dazs, owned by General Mills in China, is considered a lifestyle brand that earns 2.4B impressions in a single event, and where red pleather pants and dumpling-decorated red hats are co-created with General Mills and their partners, it’s easy to think you are living in an alternative universe.  Tune in to hear how Cynthia is setting new standards for partnerships, growth, risk, speed and role models in the C-Suite.

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How Maria Menounos is Building the “ESPN of TV Talk” with AfterBuzz TV

Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler and the CEO of a revolutionary new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and develops the careers of hundreds of new hosts each year which has earned billions of downloads all over the globe. Beyond her success from Entertainment Tonight, Access Hollywood, The Today Show, Nightly News and now AfterBuzz TV, Maria has always been committed to supporting the community around her.  While quarterbacking her mother’s stage 4 brain cancer care, Maria discovered she herself had a brain tumor and faced a pivotal point in her life and career. Tune in to hear more from Maria!

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How Nissan Motor Company’s Hussein Dajani is Driving the Customer Experience in the Middle East

From a quick peek at his Linkedin profile, Hussein Dajani is a diverse and decorated marketer, with experience spanning agencies and major brands like Virgin Mobile, Red Bull and now, Nissan Motor Co. But what conversation with Hussein reveals is something more – something that gives him a unique edge as a marketer. Raised between Lebanon, Cypress and France, followed by an 18-year career across so many Arab world countries, Hussein uses his on-the-ground experience to mine and apply first-hand consumer insights… and it’s working. His perspectives on true customer-centric marketing and what it takes to drive real transformation are refreshingly inspiring. Read on to hear his story and how he’s helping to change the conversation and build women's confidence not only in the Middle East, but globally.

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Back to the Bar with John Burke and 7000+ Bacardi Employees Today

Today is a fun day. It’s #BacktotheBar day which means that more than 7,000 Bacardi employees across 130 global cities will storm 1000+ bars during a sixteen-hour period. I had the great honor of chatting with John Burke, who is the CMO of Bacardi and also the President of Bacardi Global Brands in preparation for this beloved day. With honor, I share his incredible story of how he is leading the Bacardi brands, and more importantly, the Bacardi teams with a single mission to stay focused on the consumer and give back to the communities from where they came.

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Chipotle CMO Chris Brandt on Celebrating First Downs, Not Just Touchdowns

Chris Brandt, CMO of Chipotle, is on a mission to help make Chipotle a lifestyle brand versus just a food brand, which means creating emotional connections with consumers who buy into the brand, not just buy it.  In this episode, Chris dives deep into the critical marketing skills required - storytelling, innovation and collaboration - to deliver exciting new ways to engage consumers every day.  Chris also shares his perspective on the difference between finance and “marketing math”.  Tune in to hear his incredible journey and how he’s learned to focus, measure and celebrate not just the touchdowns, but all the first downs required to deliver long-term results.

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NFL Jacksonville Jaguars CMO Julian Duncan on Changing the Game

Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational guy. From the first moment we started talking, I was blown away by his humble and joyous demeanor. This is someone who grew up without many role models for where he is today and managed to play professional football and create his own roadmap to CMO just by being himself, pop-culture geek and all.

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T-Mobile EVP Nick Drake on “Going into the Unknown and Amazing Things will Happen”

On a crazy day at CES a few weeks ago, I was able to catch up with Nick Drake, EVP of Marketing & Experience of T-Mobile to hear about what he’s been up to since I last saw him six months ago. My first “live” experience with Nick those months ago was nothing short of amazing, so I couldn’t wait to dig in deeper to explore why he and the entire T-Mobile team had this incredible sense of adventure and passion around all the work they are doing.

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How KFC CMO Andrea Zahumensky Steps out of Her Comfort Zone and Pushes Brand Boundaries

Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand.

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The Standard CCO Landis Smithers Takes Creative Risks to Deliver Memorable Hotel Experiences

Landis Smithers, Chief Creative Officer of The Standard, knows a thing or two about creativity and innovation having worked with great brands like GRINDR and Playboy before joining the unique hospitality brand. And if you’ve ever stayed at a Standard hotel, you’d know, there is nothing standard about them. Which makes Landis’s role all that much more fun and intriguing to continue to change the hospitality game.

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BET CMCO Jeanine Liburd on The Human Factor of Culture

Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics, Culture, I just knew I had to have her as my guest on CMO Moves. Not only did Jeanine dive deep into Culture, she went deeper into a driving factor of Culture, Passion.  Join us in this exploration of how BET is centering all their programming and activities to support and help advance the culture they represent. Find out how Jeanine translates emotion into passion to make meaningful progress in a world where, unfortunately, racial strife still exists.

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How Hulu VP Nick Tran Keeps the Brand Culturally Relevant While Leading from ‘the Back of the Pack’

As the VP of Brand Marketing and Culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous roles with Taco Bell, Samsung, and apparel start-up Stance Socks, Nick has a diverse background with the common thread of continued focus on keeping brands culturally relevant. Since joining Hulu eight months ago, Nick’s team has introduced a culture and innovation lab, successfully tackled the ASMR (autonomous sensory meridian response) trend and launched a massive ad campaign at the 2018 Emmys  – all aiding to a near 50% increase in subscribers last year.

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How MedMen CMO is Pioneering Marketing for the Cannabis Hyper-growth Category

How do you market a category that has almost no historical consumer behavior data, no precedent on best practices, an outdated stigmatism of shame and is still illegal in many states as well as Federally?  Well, that’s exactly what David Dancer, CMO of MedMen is on a mission to do. MedMen is one of the largest cannabis retailers globally and has already seen exponential growth in the short eight months with David leading the charge. Tune in to hear more from David on how he’s building exciting new capabilities and tackling the psychological transformation the category out of the dark corners.

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How Patrón VP Adrian Parker Uses AR/VR, Bounces Back from Failure and Hires the Best Talent

There’s no one way to describe Adrian Parker. As the VP of Marketing for Patrón Tequila and Grey Goose Vodka, Adrian leads the brand and digital experience for both brands by day, and enthusiastically assumes role of husband, father and (family) music video producer by night. His high energy and creative spirit are contagious, and have contributed to helping make Patron the #1 most talked about spirit brand in the world. From previous roles at Intuit, Kate Spade, Foot Locker, RadioShack to using mixed reality (AR/VR) to tell the Patrón story, read on for Adrian’s refreshing perspectives on consumer-driven marketing, taking risks, and what you can learn just by failing.

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Six Ways to Win the Hearts and Minds of Gen Z in 2019

Soon to make up approx. 32 percent of the global population in 2019, Generation Z is straying from the norm and they’re not apologizing for it. We’ve spent the past few weeks getting to know a few of these young, spritely CEOs, Founders and Entrepreneurs through our new Gen Z series, and wanted to share a few key insights with our community. We’ve learned that in order for companies to “win” in the eyes of Gen Z, they have to truly understand how they think and what they value. But it’s not just about winning them over as customers, it’s also about winning them over as potential employees, partners, and advocates for your brand.

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Gen ZEOHeide Palermo
CMO Moves: 2019 Innovation Watch List

In today’s very special edition, and final episode of CMO Moves 2018, I'm bringing back three past guests who I chatted with earlier this year on CMO Moves to find out how things have been going since we last checked in. Also, since all three of these guests sit on our Innovators Council, I thought it'd be a good time to ask them what they think the hottest trends will be in 2019.

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5 Critical Traits to Success from Self-made Multimillionaire and CEO of Amobee

A couple of weeks ago, Hollis Guerra reached out and said “Nadine, you have to meet Kim Perell.” She went on to share how impressive Kim was and then, very enthusiastically said “she’s on a mission to help everyone succeed by sharing her tips on how she went from broke to multimillionaire”. I was instantly excited to share her story with our community and wow, what a journey. She was broke at age 19, and flash forward to now, she just sold her last company for $235MM. Kim doesn’t need to work another day in her life, but she’s an extremely active CEO, investor, author and coach. Her energy is contagious and her generosity only surpassed by her passion to pay it forward. Please meet Kim and take full advantage her tips for success as you think about what 2019 looks like for you.

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Levi's Global CMO Jennifer Sey on The Honest Truth About Life and Leadership

Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along the way and the incredibly impactful moments in her career, both bright and dark, that helped her to find her voice and become the exceptionally well-rounded leader she is today. This incredible mom of four (18, 15, 4 and 2!) has led a monumental turnaround for Levi’s, elevating the role of marketing to help make Levi’s hot again, has published a powerful memoir, produced two short films and is working on a documentary.

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Spotify's Mayur Gupta: Don’t Confuse Marketing’s Outcomes from its Outputs

Mayur Gupta, VP of Growth & Marketing at Spotify, has always been a prolific blogger. Since I first met him several years ago, when he was Global Head, Omni Channel Experiences & Platforms at Kimberly-Clark and then went on to become CMO of Healthgrades, I’ve always been amazed with the depth of his learnings that he so freely shares in an effort to pay it forward. His latest blog, below, is literally a handbook for anyone who is looking to optimize their marketing efforts. I am proud to share his excellent work and thinking that provides so many helpful tips for success!

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