Posts in Empowering Your Team
How to Set Your CMO Table

Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which is always delivered with transparent, best intentions. Every time I talk with Dana, I want to write down every word she says as she shares truths and insights that come from her tremendous career experience. As former CMO of Mondelez and now CTO for MediaLink, I knew there would be no better person to ask than Dana on what’s happening today in the challenging and rapidly changing intersection of agencies and brands.

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The Hunt for a Signature Move

Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be constantly in the hunt for a signature move.  Tune in to dive deeper into Chris’s fantastical world of social gaming, seminal Gen Z insights, real-time player engagement, breaking down boundaries, transforming an internal culture to equal the external brand and how he’s gearing up to make more signature moves!

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Building Your Purpose Playbook with the Masters of Purpose

If effectively and continuously demonstrating 'Purpose'​ was easy, it wouldn't be centerstage as a vital brand survival topic any more. But it is centerstage, as we saw with Nike just recently. Here are some tips for your playbook from the masters of purpose.

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The Ambidextrous CMO Activating Purpose with Consumer-Fueled Storytelling and Performance Marketing

Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.” With over 11 billion human connections between family trees, Vineet shares how to enroll consumers as chief storytellers in an efficient, modern, marketing machine. Tune in to hear more from Vineet on Purpose 2.0 and the Next Generation CMO, as well as how navigate your career in this new era of Ambidexterity.

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Activate Your Purpose

Jim Stengel is the President and CEO of The Jim Stengel Group and ultimate teacher of teachers, helping companies activate their purpose and developing the leaders of tomorrow. Previously, Jim was the Global Marketing Officer of P&G, where he led a 7000 person marketing team, managed an advertising budget of $8 Billion+ and won the Advertiser of the Year award at Cannes Lions.  Today, Jim works more hours than he did at P&G, but, as he says, he’s “less tired, more energized and slightly more interesting just because I'm spending nearly 100 percent of my time on things that I absolutely love.”

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Culture is the Ultimate Growth Factor

We’ve all heard the phrase “culture eats strategy for breakfast” and by golly, it’s true! In today’s environment, it has never been more critical for organizations to embrace the fact that the only way to drive growth is to foster the optimal environment for their employees.  An environment that embraces and supports a collaborative and inclusive team dynamic where every person’s unique marketplace perspectives and talent are considered a valued contribution.  This is not a new concept, but what is new is the countless CMOs who are stepping up to help drive cultural transformation within their teams and across their organizations.  Here are some tips from my CMO Moves guests:

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Rejuvenating America's Diner, The Original Social Network

John Dillon, CMO of Denny's, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares his journey through consumer insights, social media, AI, restaurant design, menu revamping, franchisee enrollment to follow their North Star.  Also, don’t miss the incredible story from John on how Denny’s rediscovered its purpose and why they are now building a truck!

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The Heart of Retail

Evolving retail brands takes innovation driven by the right team, the right leadership and a whole lot of heart.  Not just heart for your customers, but heart for your team so you can enable them to bring their best selves to the table and help them succeed.  Whether you are the largest retailer in the world or a young retailer, as the driver of growth, it all comes back to how you lead your teams while continuously evolving to keep your customers engaged and loyal.  Here are some tips from my guests on CMO Moves

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Breaking Through Boundaries With Empathy And Confidence

Rick Gomez, CMO of Target, shares his journey to become the marketing leader of the beloved Target brand, the success factors of Retail, his dedication to empathy as the key for leadership, the source of his confidence, how to break through boundaries and have a positive impact on culture.

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The Art, Science And People Of Personalization And Loyalty

Greg Revelle, CMO of Kohl’s, shares how he his fosters innovation with how he leads his teams, tenets for impactful leadership, great career building tips, what to ask for from your boss, how to champion success and provide an environment where people can bring their best selves to the table.

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The Mentor Impact

The guests I’ve spoken with on CMO Moves have had incredible careers and are currently at the top of their games - but none of them would have achieved so much without the influence of mentors who helped guide them through their journeys. Here are their thoughts on the importance of mentoring and being mentored.

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Adopting a Growth Mindset with Inclusivity as the North Star

Chris Capossela, CMO of Microsoft, shares his career path from his first job helping his family restaurant through 27 years at Microsoft to become CMO leading one of the most impressive cultural transformations in the industry and what he learned from his mentors, like Bill Gates and Satya Nadella, along the way.

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Chief Motivational Officer

Pam Kaufman is truly a rock star with the coolest job! Not only are all the businesses she leads very exciting, but as President of Viacom Nickelodeon Global Consumer Products, she notes her greatest responsibility is being the “Chief Motivational Officer” for her teams.

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Life Lessons from Successful Leaders

Before I sit down with each new guest on CMO Moves, I have an incredible sense of anticipation about what nuggets of wisdom they might reveal, stories they might tell. And I’m never let down. Every single one of these pioneering CMOs has shared openly and candidly about their greatest triumphs and key lessons learned throughout their careers – and now as leaders of their organizations.

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The Financial Evolution of the CMO

One of the topics that has come up over and over on CMO Moves is around the expanding financial responsibilities of today’s CMO. Marketers who were raised on branding and communications strategies now also need to have a deep understanding of the business bottom line in their toolkit since CEOs and Boards are increasingly looking to their CMOs to explain how marketing efforts directly support the growth and profitability of their companies.

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Putting Purpose Centerstage

‘Purpose’ is one of those buzzwords that we hear every day now. So much so that its’ true meaning has become somewhat diluted and the playbook for how to lead with purpose slips further into the distance with each new interpretation. Here is quick cheat sheet on how to create your own “Play” for Purpose.

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Culture is Everything

Nuno Teles, President of Diageo Beer Company and former CMO of Heineken, shares his perspective on what it takes to be a holistic CMO and transition into a President role.  Nuno lays out his former CMO playbook and discusses his priority areas now as President, especially his focus on corporate culture.

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Chief Purpose Officers And Love Cultures

Roy Spence, Co-founder & Chairman of GSD&M, Co-founder & CEO of The Purpose Institute and now also founder of The Promiseland Project shares his incredible and well-earned perspective on what it means to be a Chief Purpose Officer and foster Love Cultures to empower greatness for your employees and your nation. He’s taking on America as he client, pro-bono!

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Going Forward from Here

Lynne Biggar, Chief Marketing and Communications Officer at Visa, shares her success tips and unique path that shaped her career to now leading one of the world’s biggest and most iconic brands.  A self-described “business major with a minor in marketing” and a passion for travel, Lynne’s focus on performance-driven marketing, staying ahead of trends and empowering her team is what enables her to have an impact on a global scale.

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