Posts in Empowering Your Team
Google Cloud's CMO on The Magic of Storytelling with the Power of AI & ML

Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies.  Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years.

Read More
Hilton CMO on How to “Innovate in Service of the Customer”

Kellyn Smith Kenny, leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe.  Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry, which is exactly what she’s doing now with Hilton.  Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton.

Read More
Citi’s Global Chief Brand Officer on Putting Yourself in Someone Else’s Shoes

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start.  We also cover some incredibly personal topics that have shaped her leadership style along the way.  Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life.  If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla.

Read More
Fulfilling the American Dream

Casey Hurbis, CMO of Quicken Loans leads America’s Largest Lender, with 17,000 team members and 1,100 interns (18,000 apply every year) in downtown Detroit, having a significant impact on the revitalization of Detroit and Quicken Loans having been consistently voted one of the best places to work. As Casey shares his offensive and defensive marketing strategy, he also shares what it takes to run a massive in-house agency that produces over 13,000 assets on a annual basis.  Most importantly, as Casey reminds us all, it’s all about purpose. “Our purpose is very, very simple. We want to help everyone in America realize their dream of being a homeowner.”

Read More
The Swagger Of A Brand

Lee Applbaum, Global CMO of Patron Tequila and Grey Goose Vodka is in a “pinch me moment” of his career being able to work on not just one iconic brand, but two at the same time. Both brands have incredibly rich heritages with similar DNA and ethos, but face different challenges.  Key to success, beyond having a world class marketing team and partners, is the consumer. Join us in this fascinating exploration of how to leverage and augment brand swagger with the coolest technology, like VR, AR and Bot-Tenders, to truly become #PatronWorthy and get a peek at what Lee’s planning for Grey Goose.

Read More
How to Set Your CMO Table

Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which is always delivered with transparent, best intentions. Every time I talk with Dana, I want to write down every word she says as she shares truths and insights that come from her tremendous career experience. As former CMO of Mondelez and now CTO for MediaLink, I knew there would be no better person to ask than Dana on what’s happening today in the challenging and rapidly changing intersection of agencies and brands.

Read More
Katie Couric & Top Leaders On The State Of Women In Media And Ads

This past summer, at The Girls’ Lounge in Cannes, top leaders met to discuss the impact on perceptions of gender driven by as many as 4,000 advertising messages a day as well as share their tips on how they are helping get media and advertising closer to equal. Have a look at their tips, shared by our friends at The Female Quotient.  In the photo above, from left to right starting with the top row are: Shelley Zalis, CEO, The Female Quotient,Susan Canavari, Chief Brand Officer, JPMorgan Chase, Marc Pritchard, Chief Brand Officer, P&G, Katie Couric, Award-Winning Journalist, Author and #SeeHer Board Advisor, Fiona Carter, Chief Brand Officer, AT&T, Nadine McHugh, SVP Omni Media and Creative Solutions, L’Oreal, Antonio Lucio, Chief Marketing Officer, Facebook, Raja Rajamannar, CMO, Mastercard, Stephen Quinn, Chair, #SeeHer, Alison Lewis, CMO, Johnson & Johnson, Keith Weed, CMO Unilever

Read More
Twitter CMO Leslie Berland on Leading with Impact

Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform.  The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever.  Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact.

Read More
EA CMO Chris Bruzzo on The Hunt for a Signature Move

Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be constantly in the hunt for a signature move.  Tune in to dive deeper into Chris’s fantastical world of social gaming, seminal Gen Z insights, real-time player engagement, breaking down boundaries, transforming an internal culture to equal the external brand and how he’s gearing up to make more signature moves!

Read More
Building Your Purpose Playbook with the Masters of Purpose

If effectively and continuously demonstrating 'Purpose'​ was easy, it wouldn't be centerstage as a vital brand survival topic any more. But it is centerstage, as we saw with Nike just recently. Here are some tips for your playbook from the masters of purpose.

Read More
The Ambidextrous CMO Activating Purpose with Consumer-Fueled Storytelling and Performance Marketing

Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.” With over 11 billion human connections between family trees, Vineet shares how to enroll consumers as chief storytellers in an efficient, modern, marketing machine. Tune in to hear more from Vineet on Purpose 2.0 and the Next Generation CMO, as well as how navigate your career in this new era of Ambidexterity.

Read More
Activate Your Purpose

Jim Stengel is the President and CEO of The Jim Stengel Group and ultimate teacher of teachers, helping companies activate their purpose and developing the leaders of tomorrow. Previously, Jim was the Global Marketing Officer of P&G, where he led a 7000 person marketing team, managed an advertising budget of $8 Billion+ and won the Advertiser of the Year award at Cannes Lions.  Today, Jim works more hours than he did at P&G, but, as he says, he’s “less tired, more energized and slightly more interesting just because I'm spending nearly 100 percent of my time on things that I absolutely love.”

Read More
Culture is the Ultimate Growth Factor

We’ve all heard the phrase “culture eats strategy for breakfast” and by golly, it’s true! In today’s environment, it has never been more critical for organizations to embrace the fact that the only way to drive growth is to foster the optimal environment for their employees.  An environment that embraces and supports a collaborative and inclusive team dynamic where every person’s unique marketplace perspectives and talent are considered a valued contribution.  This is not a new concept, but what is new is the countless CMOs who are stepping up to help drive cultural transformation within their teams and across their organizations.  Here are some tips from my CMO Moves guests:

Read More
Rejuvenating America's Diner, The Original Social Network

John Dillon, CMO of Denny's, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares his journey through consumer insights, social media, AI, restaurant design, menu revamping, franchisee enrollment to follow their North Star.  Also, don’t miss the incredible story from John on how Denny’s rediscovered its purpose and why they are now building a truck!

Read More
The Heart of Retail

Evolving retail brands takes innovation driven by the right team, the right leadership and a whole lot of heart.  Not just heart for your customers, but heart for your team so you can enable them to bring their best selves to the table and help them succeed.  Whether you are the largest retailer in the world or a young retailer, as the driver of growth, it all comes back to how you lead your teams while continuously evolving to keep your customers engaged and loyal.  Here are some tips from my guests on CMO Moves

Read More
Breaking Through Boundaries With Empathy And Confidence

Rick Gomez, CMO of Target, shares his journey to become the marketing leader of the beloved Target brand, the success factors of Retail, his dedication to empathy as the key for leadership, the source of his confidence, how to break through boundaries and have a positive impact on culture.

Read More