Posts in Purpose and Culture
Hilton CMO on How to “Innovate in Service of the Customer”

Kellyn Smith Kenny, leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe.  Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry, which is exactly what she’s doing now with Hilton.  Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton.

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Citi’s Global Chief Brand Officer on Putting Yourself in Someone Else’s Shoes

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start.  We also cover some incredibly personal topics that have shaped her leadership style along the way.  Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life.  If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla.

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Fulfilling the American Dream

Casey Hurbis, CMO of Quicken Loans leads America’s Largest Lender, with 17,000 team members and 1,100 interns (18,000 apply every year) in downtown Detroit, having a significant impact on the revitalization of Detroit and Quicken Loans having been consistently voted one of the best places to work. As Casey shares his offensive and defensive marketing strategy, he also shares what it takes to run a massive in-house agency that produces over 13,000 assets on a annual basis.  Most importantly, as Casey reminds us all, it’s all about purpose. “Our purpose is very, very simple. We want to help everyone in America realize their dream of being a homeowner.”

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David Edelman on Aetna’s Agile Digital Transformation of a Complex Ecosystem

Dave Edelman, CMO of Aetna, is one of the world’s leading authorities on not just Digital Transformation, but how to do that with agility and scale.  When Dave took on the role of CMO of Aetna, he was not only geared up, he was excited to help lead a massive marketing transformation effort that included 3000+ customer touch points, many of which were B2B.  But it wasn’t the transformation in and of itself that excited him, it was the why behind the effort.  To turn Aetna into a consumer-oriented, brand-forward company with a clear vision and a new-found purpose.  If you ever wanted to hear how to transform a company with a complex B2B2B2B2C ecosystem leveraging all the power of digital, creative, operations, strategy and vision…now’s the time.  A real masterclass with Dave Edelman.

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The Swagger Of A Brand

Lee Applbaum, Global CMO of Patron Tequila and Grey Goose Vodka is in a “pinch me moment” of his career being able to work on not just one iconic brand, but two at the same time. Both brands have incredibly rich heritages with similar DNA and ethos, but face different challenges.  Key to success, beyond having a world class marketing team and partners, is the consumer. Join us in this fascinating exploration of how to leverage and augment brand swagger with the coolest technology, like VR, AR and Bot-Tenders, to truly become #PatronWorthy and get a peek at what Lee’s planning for Grey Goose.

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Twitter CMO Leslie Berland on Leading with Impact

Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform.  The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever.  Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact.

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EA CMO Chris Bruzzo on The Hunt for a Signature Move

Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be constantly in the hunt for a signature move.  Tune in to dive deeper into Chris’s fantastical world of social gaming, seminal Gen Z insights, real-time player engagement, breaking down boundaries, transforming an internal culture to equal the external brand and how he’s gearing up to make more signature moves!

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Gap Inc. Launching a Secret New Brand…Today!

Eric Toda, Head of Marketing at Hill City, the newest brand at Gap Inc., just announced the launch of Hill City…today! I had the great honor of being able to sit down with Eric to get the inside scoop on what is Hill City and how this came to life. Over zoom video last Friday, I got to also see the logo, the product, the brand as Eric sat sharing his story from the Gap Inc. Boardroom beaming from ear to ear. (Check out the clips on YouTube!). Eric is an avid champion of digital marketers everywhere, constantly experimenting and connecting the dots between digital and human and purpose.  With an impressive runway of digital leadership roles at Facebook, Nike, Snapchat and Airbnb, there is no doubt there is a lot to learn from how Eric approached this opportunity to build and launch a new brand with the support of Gap Inc.  I’m thrilled to share all that with you today, in this most unusual episode of CMO Moves.

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Building Your Purpose Playbook with the Masters of Purpose

If effectively and continuously demonstrating 'Purpose'​ was easy, it wouldn't be centerstage as a vital brand survival topic any more. But it is centerstage, as we saw with Nike just recently. Here are some tips for your playbook from the masters of purpose.

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The Ambidextrous CMO Activating Purpose with Consumer-Fueled Storytelling and Performance Marketing

Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.” With over 11 billion human connections between family trees, Vineet shares how to enroll consumers as chief storytellers in an efficient, modern, marketing machine. Tune in to hear more from Vineet on Purpose 2.0 and the Next Generation CMO, as well as how navigate your career in this new era of Ambidexterity.

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Activate Your Purpose

Jim Stengel is the President and CEO of The Jim Stengel Group and ultimate teacher of teachers, helping companies activate their purpose and developing the leaders of tomorrow. Previously, Jim was the Global Marketing Officer of P&G, where he led a 7000 person marketing team, managed an advertising budget of $8 Billion+ and won the Advertiser of the Year award at Cannes Lions.  Today, Jim works more hours than he did at P&G, but, as he says, he’s “less tired, more energized and slightly more interesting just because I'm spending nearly 100 percent of my time on things that I absolutely love.”

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Seeking Brand Truth

Stuart Redsun, former CMO of Columbia Sportswear Company, has worked with a lot of cool brands in his career, to include Nike, Gateway, Motorola, Sony, Under Armour and the portfolio of brands at Columbia Sportswear Company (Columbia, Sorel, Mountain Hardwear) and prAna). Join us in this fascinating conversation about Brand Truth, what it is, how to find it, how to apply it to bring not only consumer loyalty, but employee loyalty.  Also hear Stu’s top advice for what to do in your first CMO role, how to gain credibility and leave your own mark.

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Rejuvenating America's Diner, The Original Social Network

John Dillon, CMO of Denny's, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares his journey through consumer insights, social media, AI, restaurant design, menu revamping, franchisee enrollment to follow their North Star.  Also, don’t miss the incredible story from John on how Denny’s rediscovered its purpose and why they are now building a truck!

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The Heart of Retail

Evolving retail brands takes innovation driven by the right team, the right leadership and a whole lot of heart.  Not just heart for your customers, but heart for your team so you can enable them to bring their best selves to the table and help them succeed.  Whether you are the largest retailer in the world or a young retailer, as the driver of growth, it all comes back to how you lead your teams while continuously evolving to keep your customers engaged and loyal.  Here are some tips from my guests on CMO Moves

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Telling The Stories Of The Storytellers

Meg Goldthwaite, CMO of NPR, shares the secrets of great storytelling, especially when telling stories of other storytellers while leveraging leaps in technology!  Like the storyteller squared that she is, she is also a mom squared, ensuring her three children thrive in their lives at home and get to experience disparate corners of the world as she serves mankind! Tune to hear more on what Meg (and “Yoda”) have to say about balance and being brave!

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Breaking Through Boundaries With Empathy And Confidence

Rick Gomez, CMO of Target, shares his journey to become the marketing leader of the beloved Target brand, the success factors of Retail, his dedication to empathy as the key for leadership, the source of his confidence, how to break through boundaries and have a positive impact on culture.

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The Art, Science And People Of Personalization And Loyalty

Greg Revelle, CMO of Kohl’s, shares how he his fosters innovation with how he leads his teams, tenets for impactful leadership, great career building tips, what to ask for from your boss, how to champion success and provide an environment where people can bring their best selves to the table.

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Adopting a Growth Mindset with Inclusivity as the North Star

Chris Capossela, CMO of Microsoft, shares his career path from his first job helping his family restaurant through 27 years at Microsoft to become CMO leading one of the most impressive cultural transformations in the industry and what he learned from his mentors, like Bill Gates and Satya Nadella, along the way.

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