Posts in Purpose and Culture
Leading with Impact

Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform.  The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever.  Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact.

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The Future of Media

Adam Stotsky, President of E! Entertainment, completely surprised me a couple of weeks ago when he called leaving the red carpet of the Emmy’s just to volunteer to be a mentor in the CMO Moves Mentor program. As the former CMO of NBC Entertainment before becoming President of E!, Adam had a lot of great tips to share on how to prepare yourself for that type of career transition as well as how to embrace the future of media as a marketer. Join us in this exploration of how to set tangible goals, redefining content creation, channel acceleration, consumer trends and harnessing the power of influencers like the Kardashians, who have a social media footprint of well over a billion followers.

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The Hunt for a Signature Move

Chris Bruzzo, CMO of Electronic Arts (EA), has a passion for “Signature Moves”. His career from healthcare marketing to Amazon to Starbucks to EA is already a list of signature career moves, but within those roles, he challenges himself and his team to be constantly in the hunt for a signature move.  Tune in to dive deeper into Chris’s fantastical world of social gaming, seminal Gen Z insights, real-time player engagement, breaking down boundaries, transforming an internal culture to equal the external brand and how he’s gearing up to make more signature moves!

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Gap Inc. Launching a Secret New Brand…Today!

Eric Toda, Head of Marketing at Hill City, the newest brand at Gap Inc., just announced the launch of Hill City…today! I had the great honor of being able to sit down with Eric to get the inside scoop on what is Hill City and how this came to life. Over zoom video last Friday, I got to also see the logo, the product, the brand as Eric sat sharing his story from the Gap Inc. Boardroom beaming from ear to ear. (Check out the clips on YouTube!). Eric is an avid champion of digital marketers everywhere, constantly experimenting and connecting the dots between digital and human and purpose.  With an impressive runway of digital leadership roles at Facebook, Nike, Snapchat and Airbnb, there is no doubt there is a lot to learn from how Eric approached this opportunity to build and launch a new brand with the support of Gap Inc.  I’m thrilled to share all that with you today, in this most unusual episode of CMO Moves.

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Building Your Purpose Playbook with the Masters of Purpose

If effectively and continuously demonstrating 'Purpose'​ was easy, it wouldn't be centerstage as a vital brand survival topic any more. But it is centerstage, as we saw with Nike just recently. Here are some tips for your playbook from the masters of purpose.

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The Ambidextrous CMO Activating Purpose with Consumer-Fueled Storytelling and Performance Marketing

Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.” With over 11 billion human connections between family trees, Vineet shares how to enroll consumers as chief storytellers in an efficient, modern, marketing machine. Tune in to hear more from Vineet on Purpose 2.0 and the Next Generation CMO, as well as how navigate your career in this new era of Ambidexterity.

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Activate Your Purpose

Jim Stengel is the President and CEO of The Jim Stengel Group and ultimate teacher of teachers, helping companies activate their purpose and developing the leaders of tomorrow. Previously, Jim was the Global Marketing Officer of P&G, where he led a 7000 person marketing team, managed an advertising budget of $8 Billion+ and won the Advertiser of the Year award at Cannes Lions.  Today, Jim works more hours than he did at P&G, but, as he says, he’s “less tired, more energized and slightly more interesting just because I'm spending nearly 100 percent of my time on things that I absolutely love.”

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Seeking Brand Truth

Stuart Redsun, former CMO of Columbia Sportswear Company, has worked with a lot of cool brands in his career, to include Nike, Gateway, Motorola, Sony, Under Armour and the portfolio of brands at Columbia Sportswear Company (Columbia, Sorel, Mountain Hardwear) and prAna). Join us in this fascinating conversation about Brand Truth, what it is, how to find it, how to apply it to bring not only consumer loyalty, but employee loyalty.  Also hear Stu’s top advice for what to do in your first CMO role, how to gain credibility and leave your own mark.

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Rejuvenating America's Diner, The Original Social Network

John Dillon, CMO of Denny's, has been on a mission for 11 years to rejuvenate one the most iconic American brands and shares his journey through consumer insights, social media, AI, restaurant design, menu revamping, franchisee enrollment to follow their North Star.  Also, don’t miss the incredible story from John on how Denny’s rediscovered its purpose and why they are now building a truck!

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The Heart of Retail

Evolving retail brands takes innovation driven by the right team, the right leadership and a whole lot of heart.  Not just heart for your customers, but heart for your team so you can enable them to bring their best selves to the table and help them succeed.  Whether you are the largest retailer in the world or a young retailer, as the driver of growth, it all comes back to how you lead your teams while continuously evolving to keep your customers engaged and loyal.  Here are some tips from my guests on CMO Moves

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Telling The Stories Of The Storytellers

Meg Goldthwaite, CMO of NPR, shares the secrets of great storytelling, especially when telling stories of other storytellers while leveraging leaps in technology!  Like the storyteller squared that she is, she is also a mom squared, ensuring her three children thrive in their lives at home and get to experience disparate corners of the world as she serves mankind! Tune to hear more on what Meg (and “Yoda”) have to say about balance and being brave!

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Breaking Through Boundaries With Empathy And Confidence

Rick Gomez, CMO of Target, shares his journey to become the marketing leader of the beloved Target brand, the success factors of Retail, his dedication to empathy as the key for leadership, the source of his confidence, how to break through boundaries and have a positive impact on culture.

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The Art, Science And People Of Personalization And Loyalty

Greg Revelle, CMO of Kohl’s, shares how he his fosters innovation with how he leads his teams, tenets for impactful leadership, great career building tips, what to ask for from your boss, how to champion success and provide an environment where people can bring their best selves to the table.

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Adopting a Growth Mindset with Inclusivity as the North Star

Chris Capossela, CMO of Microsoft, shares his career path from his first job helping his family restaurant through 27 years at Microsoft to become CMO leading one of the most impressive cultural transformations in the industry and what he learned from his mentors, like Bill Gates and Satya Nadella, along the way.

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Chief Motivational Officer

Pam Kaufman is truly a rock star with the coolest job! Not only are all the businesses she leads very exciting, but as President of Viacom Nickelodeon Global Consumer Products, she notes her greatest responsibility is being the “Chief Motivational Officer” for her teams.

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Putting Purpose Centerstage

‘Purpose’ is one of those buzzwords that we hear every day now. So much so that its’ true meaning has become somewhat diluted and the playbook for how to lead with purpose slips further into the distance with each new interpretation. Here is quick cheat sheet on how to create your own “Play” for Purpose.

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Manage Your Personal Brand Like a Start-Up

Loved recording this episode with Dara Treseder, CMO of GE Ventures, super hero mom and dedicated mentor.  As I sat across the table from her, I tried hard to not laugh the whole way through (failure), with her infectious smile, her quick wit and her engaging stories.  But don’t let this polished charmer fool you, she’s also fierce.

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