Posts in Women Trailblazers
How MikMak Founder Rachel Tipograph Helps Big Brands Turn Social Videos into Sales

Recently announced as part of Adweek’s Women Trailblazers council, Rachel is charting new paths for the customer purchase journey by way of the mobile swipe-up. From her prior stint at Gap Inc., at a time when brands were just starting to plant their stakes in social marketing, Rachel saw an opportunity for brands to capitalize on the new wave of mobile eCommerce. See how relentless focus and not waiting for permission helped Rachel build a wildly successful (and growing) eCommerce platform.

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Introducing the New Brandweek Women Trailblazers Council

Introducing our third new Brandweek Council, the Women Trailblazers Council! Through the collective efforts of Adweek and Brandweek (formerly known as Marketer Moves), we have had the honor to share inspirational stories and tips for success from trailblazing women throughout the years. The Women Trailblazers Council will advise Adweek and Brandweek on all content and event programming to ensure that women’s perspectives are brought to the forefront. With the support of the Women Trailblazers Council, Adweek will expand the Trailblazers franchise year-round with weekly interviews of leading women sharing their work and life lessons. This council further underscores our commitment to expanding our focus on supporting women globally with the expert guidance of thirteen exceptional trailblazers!

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NASCAR’s First Female CMO Jill Gregory on Following Your Own Compass

Transforming a business starts with your own leaps of faith, says Nascar CMO Jill Gregory. Taking risks, be it changing jobs, adding responsibilities or moving cities, are bound to attract positive change. Before joining Nascar as its CMO in 2016, Jill’s impressive career included stops at Sprint Nextel and Bank of America, with sports, namely Nascar, being her passion and a key component of those marketing roles. Read on to learn what it means to sit in the driver’s seat and take hold of your career.

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Endeavor CMO Bozoma Saint John on Bold Moves and No Regrets

Bozoma Saint John doesn’t care what you think about her red lipstick or nail art. As her track record shows, she moves boldly to her own beat – moving from a string of mind-blowing marketing gigs at PepsiCo, Beats Music, Apple and Uber, to now CMO of entertainment mega-agency Endeavor. Here, Bozoma shares her inspiring take on career, growth and finding success.

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Parachute Founder's Big Wake Up Moment Launches Fierce Challenger Brand

Parachute is challenging the traditional bedding and bath categories with its focus on local roots design from Venice Beach and responsible manufacturing by the world's best artisans. How did Founder Ariel Kaye crack this market? Find out more from Ariel below as she shares her journey as a Challenger Brand CEO.

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Former Hyatt Global CMO Shares Her 11 Tips for Success

Maryam Banikarim is a powerful role model for not only women across the globe but for anyone coming into the U.S. corporate environment and trying to understand how to navigate as a foreigner. As a “Iranian born American woman who moved to the US in the midst of the hostage crisis”, Maryam has successfully built her expertise and personal brand as a Purpose Driven Change Agent across multiple companies and from various roles, most recently Global CMO of Hyatt. Read on to hear her story and tips for success.

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Global CMO of Nuvo Debra Bass on Why Every Move You Make Takes a Village

Debra Bass, Global CMO and US President of Nuvo is not only an authority on village movements, she’s led and been supported by villages of all kinds in her unconventional career.  Growing her marketing expertise through AT&T, Procter & Gamble, Bristol Myers Squibb, Panasonic, followed by 15 years at Johnson & Johnson, Debra is now making another unconventional move to lead Nuvo, a radical new technology company focused on reinventing pregnancy care for the 21st Century, where it is all about the village – the parents, the unborn child, the vast array of partners in the ecosystem and more.

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How L’Oreal VP Rachel Weiss is Building the Next Generation of Digital Entrepreneurs

Rachel Weiss, who’s role recently evolved to VP of Strategic Growth and Open Innovation for L’Oreal USA, has a knack for purposeful innovation. And when she joined us for the Adweek Symposium in NYC last month, her contributions to the “what’s working and what’s not” when it comes to innovation were nothing short of impactful. In her current role, she’s tasked with leading digital strategies, including disruptive technologies and new digital business ventures for the beauty brand, but what’s truly novel about her work is her focus on developing women entrepreneurs. Six years ago, Rachel founded L’Oreal’s Women in Digital initiative, supporting women pursuing careers in digital and IT with testing, mentorship and recruitment opportunities – and they’re getting ready to relaunch the community-driven program this spring. Read on to hear about Rachel’s career journey and why patience and iteration are critical to successful innovation.

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General Mills China CEO Cynthia Chen on Moving “China Fast”

Cynthia Chen, CEO of General Mills China, is on the cutting edge of all things “China fast” and radically different marketing approaches to grow a global brand.  In a world where Häagen-Dazs, owned by General Mills in China, is considered a lifestyle brand that earns 2.4B impressions in a single event, and where red pleather pants and dumpling-decorated red hats are co-created with General Mills and their partners, it’s easy to think you are living in an alternative universe.  Tune in to hear how Cynthia is setting new standards for partnerships, growth, risk, speed and role models in the C-Suite.

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How Maria Menounos is Building the “ESPN of TV Talk” with AfterBuzz TV

Maria Menounos is a celebrity, a host, an author, a podcaster, a wrestler and the CEO of a revolutionary new type of network, AfterBuzz TV, which produces more than 150 hours of programming each week and develops the careers of hundreds of new hosts each year which has earned billions of downloads all over the globe. Beyond her success from Entertainment Tonight, Access Hollywood, The Today Show, Nightly News and now AfterBuzz TV, Maria has always been committed to supporting the community around her.  While quarterbacking her mother’s stage 4 brain cancer care, Maria discovered she herself had a brain tumor and faced a pivotal point in her life and career. Tune in to hear more from Maria!

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How KFC CMO Andrea Zahumensky Steps out of Her Comfort Zone and Pushes Brand Boundaries

Andrea Zahumensky, CMO of KFC U.S. is a “small town girl, raised on small town values” and learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, it has remained a consistent truth in her life and helped her earn her role as CMO of an iconic $4B brand.

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BET CMCO Jeanine Liburd on The Human Factor of Culture

Jeanine Liburd, Chief Marketing and Communications Officer of BET, and I met last year at Brandweek in Palm Springs. As I sat listening to her talk about one of my favorite topics, Culture, I just knew I had to have her as my guest on CMO Moves. Not only did Jeanine dive deep into Culture, she went deeper into a driving factor of Culture, Passion.  Join us in this exploration of how BET is centering all their programming and activities to support and help advance the culture they represent. Find out how Jeanine translates emotion into passion to make meaningful progress in a world where, unfortunately, racial strife still exists.

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5 Critical Traits to Success from Self-made Multimillionaire and CEO of Amobee

A couple of weeks ago, Hollis Guerra reached out and said “Nadine, you have to meet Kim Perell.” She went on to share how impressive Kim was and then, very enthusiastically said “she’s on a mission to help everyone succeed by sharing her tips on how she went from broke to multimillionaire”. I was instantly excited to share her story with our community and wow, what a journey. She was broke at age 19, and flash forward to now, she just sold her last company for $235MM. Kim doesn’t need to work another day in her life, but she’s an extremely active CEO, investor, author and coach. Her energy is contagious and her generosity only surpassed by her passion to pay it forward. Please meet Kim and take full advantage her tips for success as you think about what 2019 looks like for you.

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Levi's Global CMO Jennifer Sey on The Honest Truth About Life and Leadership

Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along the way and the incredibly impactful moments in her career, both bright and dark, that helped her to find her voice and become the exceptionally well-rounded leader she is today. This incredible mom of four (18, 15, 4 and 2!) has led a monumental turnaround for Levi’s, elevating the role of marketing to help make Levi’s hot again, has published a powerful memoir, produced two short films and is working on a documentary.

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Google Cloud CMO Alison Wagonfeld on The Magic of Storytelling with the Power of AI & ML

Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies.  Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years.

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Making Bold Moves: From Agency Start-up to Representing Brands Like Mercedes-Benz

When I first heard of Robyn I just knew I had to meet her. Robyn is a fire cracker filled with vivacious energy, a quest for equality and a drive for success.  Her story showcases vast experience in both the agency and brand worlds and her work represents her confident, unwavering commitment that energy applied in the right way will yield the right results. Hats off to Robyn for paving a beautiful path highlighted with all the colors of the rainbow.

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Hilton CMO Kellyn Smith Kenny on How to “Innovate in Service of the Customer”

Kellyn Smith Kenny, leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe.  Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry, which is exactly what she’s doing now with Hilton.  Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton.

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Citi Global Chief Brand Officer Carla Hassan on Putting Yourself in Someone Else’s Shoes

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start.  We also cover some incredibly personal topics that have shaped her leadership style along the way.  Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life.  If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla.

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