Posts in Women Trailblazers
Citi’s Global Chief Brand Officer on Putting Yourself in Someone Else’s Shoes

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start.  We also cover some incredibly personal topics that have shaped her leadership style along the way.  Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life.  If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla.

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Redefining One Medical’s Brand in a Cross-Agency, Hyper-Collaborative Sprint

Lindsey Belknap, Director of Brand Marketing at One Medical, is a remarkable young leader that operates with a swift and savvy instinct. In fact, that instinct allowed her to “turn the impossible, possible”, as one of my mentors, Linda Boff, CMO of GE, has said. Have a look below as Lindsey shares exactly how she orchestrated a “cross-agency, hyper-collaborative sprint” that produced the new “human-centered healthcare” One Medical branding.

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5 Tips for Boosting Your Confidence

Gina Larkin is an incredible career and life coach that I’ve turned to many times for a healthy dose of reality. As a former marketing executive at Visa and now a transformational leadership coach, Gina not only has great advice, but she’s lived the marketer life of constantly climbing ladders. Sometimes those ladders are missing a few rungs. One rung that only you can own is Confidence. Here is Gina’s advice on how to be sure that rung is always in place.

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Tackling AI and Breaking Through to the Next Frontier, VR

Kayla Glanville, Head of Growth for Hill City, shares how she’s leveraging AI to drive the most advanced shop experiences on Facebook and Twitter which has earned Hill City 27,000 Wear Testers since they launched as the newest Gap Inc. brand just a short 42 days ago.

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Boosting Women's Confidence with Color!

Coloring hair is a deeply ingrained, ritualistic part of our society. Rosi Ajjam, SVP of Global Retail Hair for Coty, also believes it’s a deeply emotional one, tied directly to building women’s self-esteem. Rosi took on her role leading marketing efforts at Coty for iconic brands Clairol and Wella two years ago because she believes it’s time to revive this sleepy corner of the beauty market and tap back into the confidence-boosting power of the product.

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Real Advice: Taking Care of Your Team, Your Family, and Yourself

Our good friend, Rosi Ajjam has been a big part of Marketer Moves from the beginning. Not only is she an incredible marketing innovator (see her article from the #Innovators series: Boosting Women’s Confidence with Color!), but she has also been a fully-engaged mentee in our Mentor program, working with Mary Beech, CMO of Kate Spade NY as her mentor. Together, they are two powerhouses who are committed to helping women in their careers and learning from each other. Rosi was kind enough to write down her best tips from her journey to share with you. Thank you, Rosi!

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How to Set Your CMO Table

Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which is always delivered with transparent, best intentions. Every time I talk with Dana, I want to write down every word she says as she shares truths and insights that come from her tremendous career experience. As former CMO of Mondelez and now CTO for MediaLink, I knew there would be no better person to ask than Dana on what’s happening today in the challenging and rapidly changing intersection of agencies and brands.

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Katie Couric & Top Leaders On The State Of Women In Media And Ads

This past summer, at The Girls’ Lounge in Cannes, top leaders met to discuss the impact on perceptions of gender driven by as many as 4,000 advertising messages a day as well as share their tips on how they are helping get media and advertising closer to equal. Have a look at their tips, shared by our friends at The Female Quotient.  In the photo above, from left to right starting with the top row are: Shelley Zalis, CEO, The Female Quotient,Susan Canavari, Chief Brand Officer, JPMorgan Chase, Marc Pritchard, Chief Brand Officer, P&G, Katie Couric, Award-Winning Journalist, Author and #SeeHer Board Advisor, Fiona Carter, Chief Brand Officer, AT&T, Nadine McHugh, SVP Omni Media and Creative Solutions, L’Oreal, Antonio Lucio, Chief Marketing Officer, Facebook, Raja Rajamannar, CMO, Mastercard, Stephen Quinn, Chair, #SeeHer, Alison Lewis, CMO, Johnson & Johnson, Keith Weed, CMO Unilever

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Twitter CMO Leslie Berland on Leading with Impact

Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform.  The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever.  Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact.

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The Top Thing Holding Women Back From Achieving Career Success

Kristine Shine is fierce in all the right ways. Former President of the San Francisco Chronicle and SF Gate, as well as Chief Revenue Officer of Popsugar, Kristine decided it was time to make a substantial move in a different, yet complimentary, direction. Meet Shine Talent. Kristine’s exceptional leadership strengths and passion for helping others succeed came together at a pivotal moment when she decided to launch her own business. Despite having achieved maximum success at other companies, taking the leap to start her own business came with that one thing that holds so many back in their own careers…Fear. Have a look at Kristine’s story below for her tips on how to break through and create your own roadmap for success.

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Write Your Own Rules and Stay True to Yourself

Shelley Zalis is an unstoppable force in the industry, and in life.  I’ve had the great privilege to see her in action many times from LA to NY to Davos.  Her mission is to drive gender equality in the workforce by providing the tools that women, men and corporations need to make meaningful progress. Her star-studded stages never mask her glowing passion and unwavering commitment to her mission, rather, they illuminate it.  As she always says, “When purpose meets passion, you’re unstoppable.” Here are some tips on career and confidence from the “Chief Trouble Maker” and contagious Trailblazer.

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Transformation, Legacy and Learning from Your Inner Critic

Gina Larkin is an inspirational lady who left her corporate world as senior marketing executive of Visa to pursue her passion of helping other women transform their own lives so they can enjoy both professional and personal fulfillment.  Lucky for us, we were able to catch up with her as she travels the world now, often providing leadership coaching from her surfboard, to get some helpful tips for you!

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