Posts in Women Trailblazers
5 Critical Traits to Success from Self-made Multimillionaire and CEO of Amobee

A couple of weeks ago, Hollis Guerra reached out and said “Nadine, you have to meet Kim Perell.” She went on to share how impressive Kim was and then, very enthusiastically said “she’s on a mission to help everyone succeed by sharing her tips on how she went from broke to multimillionaire”. I was instantly excited to share her story with our community and wow, what a journey. She was broke at age 19, and flash forward to now, she just sold her last company for $235MM. Kim doesn’t need to work another day in her life, but she’s an extremely active CEO, investor, author and coach. Her energy is contagious and her generosity only surpassed by her passion to pay it forward. Please meet Kim and take full advantage her tips for success as you think about what 2019 looks like for you.

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Levi's Global CMO: The Honest Truth About Life and Leadership

Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along the way and the incredibly impactful moments in her career, both bright and dark, that helped her to find her voice and become the exceptionally well-rounded leader she is today. This incredible mom of four (18, 15, 4 and 2!) has led a monumental turnaround for Levi’s, elevating the role of marketing to help make Levi’s hot again, has published a powerful memoir, produced two short films and is working on a documentary.

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Google Cloud's CMO on The Magic of Storytelling with the Power of AI & ML

Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies.  Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years.

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Making Bold Moves: From Agency Start-up to Representing Brands Like Mercedes-Benz

When I first heard of Robyn I just knew I had to meet her. Robyn is a fire cracker filled with vivacious energy, a quest for equality and a drive for success.  Her story showcases vast experience in both the agency and brand worlds and her work represents her confident, unwavering commitment that energy applied in the right way will yield the right results. Hats off to Robyn for paving a beautiful path highlighted with all the colors of the rainbow.

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Hilton CMO on How to “Innovate in Service of the Customer”

Kellyn Smith Kenny, leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe.  Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry, which is exactly what she’s doing now with Hilton.  Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton.

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Citi’s Global Chief Brand Officer Carla Hassan on Putting Yourself in Someone Else’s Shoes

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start.  We also cover some incredibly personal topics that have shaped her leadership style along the way.  Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life.  If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla.

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Redefining One Medical's Brand in a Cross-Agency, Hyper-collaborative sprint

Lindsey Belknap, Director of Brand Marketing at One Medical, is a remarkable young leader that operates with a swift and savvy instinct. In fact, that instinct allowed her to “turn the impossible, possible”, as one of my mentors, Linda Boff, CMO of GE, has said. Have a look below as Lindsey shares exactly how she orchestrated a “cross-agency, hyper-collaborative sprint” that produced the new “human-centered healthcare” One Medical branding.

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5 Tips for Boosting Your Confidence

Gina Larkin is an incredible career and life coach that I’ve turned to many times for a healthy dose of reality. As a former marketing executive at Visa and now a transformational leadership coach, Gina not only has great advice, but she’s lived the marketer life of constantly climbing ladders. Sometimes those ladders are missing a few rungs. One rung that only you can own is Confidence. Here is Gina’s advice on how to be sure that rung is always in place.

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Tackling AI and Breaking Through to the Next Frontier, VR

Kayla Glanville, Head of Growth for Hill City, shares how she’s leveraging AI to drive the most advanced shop experiences on Facebook and Twitter which has earned Hill City 27,000 Wear Testers since they launched as the newest Gap Inc. brand just a short 42 days ago.

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Boosting Women's Confidence with Color!

Coloring hair is a deeply ingrained, ritualistic part of our society. Rosi Ajjam, SVP of Global Retail Hair for Coty, also believes it’s a deeply emotional one, tied directly to building women’s self-esteem. Rosi took on her role leading marketing efforts at Coty for iconic brands Clairol and Wella two years ago because she believes it’s time to revive this sleepy corner of the beauty market and tap back into the confidence-boosting power of the product.

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Real Advice: Taking Care of Your Team, Your Family, and Yourself

Our good friend, Rosi Ajjam has been a big part of Marketer Moves from the beginning. Not only is she an incredible marketing innovator (see her article from the #Innovators series: Boosting Women’s Confidence with Color!), but she has also been a fully-engaged mentee in our Mentor program, working with Mary Beech, CMO of Kate Spade NY as her mentor. Together, they are two powerhouses who are committed to helping women in their careers and learning from each other. Rosi was kind enough to write down her best tips from her journey to share with you. Thank you, Rosi!

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How to Set Your CMO Table

Dana Anderson, Chief Transformation Officer of MediaLink, is one of my favorite people on the planet. She mesmerizes me with her brilliant, sharp humor which is always delivered with transparent, best intentions. Every time I talk with Dana, I want to write down every word she says as she shares truths and insights that come from her tremendous career experience. As former CMO of Mondelez and now CTO for MediaLink, I knew there would be no better person to ask than Dana on what’s happening today in the challenging and rapidly changing intersection of agencies and brands.

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Katie Couric & Top Leaders On The State Of Women In Media And Ads

This past summer, at The Girls’ Lounge in Cannes, top leaders met to discuss the impact on perceptions of gender driven by as many as 4,000 advertising messages a day as well as share their tips on how they are helping get media and advertising closer to equal. Have a look at their tips, shared by our friends at The Female Quotient.  In the photo above, from left to right starting with the top row are: Shelley Zalis, CEO, The Female Quotient,Susan Canavari, Chief Brand Officer, JPMorgan Chase, Marc Pritchard, Chief Brand Officer, P&G, Katie Couric, Award-Winning Journalist, Author and #SeeHer Board Advisor, Fiona Carter, Chief Brand Officer, AT&T, Nadine McHugh, SVP Omni Media and Creative Solutions, L’Oreal, Antonio Lucio, Chief Marketing Officer, Facebook, Raja Rajamannar, CMO, Mastercard, Stephen Quinn, Chair, #SeeHer, Alison Lewis, CMO, Johnson & Johnson, Keith Weed, CMO Unilever

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Twitter CMO Leslie Berland on Leading with Impact

Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform.  The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever.  Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact.

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