How KFC CMO Andrea Zahumensky Steps out of Her Comfort Zone and Pushes Brand Boundaries

Jeanine Liburd, Chief Marketing & Communications Officer of BET

CMO for KFC U.S. Andrea Zahumensky is a “small town girl, raised on small town values” who learned early on that doing things the hard way is often the right way. Throughout her career, which started in IT post graduating with an engineering degree, that notion has remained a constant truth in her life and helped her earn her role as CMO of an iconic $4B brand.

When you’re in a place of comfort, good things will happen. But to really break through to something great, you have to put yourself out there and out of your comfort zone.
— Andrea

Living outside her comfort zone, Andrea boldly moved from IT into Marketing at a pivotal moment in her career. As she progressed through the ranks and the brands of P&G, she encountered many challenges and surprises that tested her resilience. Most notably, Andrea shares a very personal experience that reshaped her career and required an incredible amount of faith in her mentor's advice. Despite being unplanned, it turned out to be one of the best moves of her career.

At KFC, Andrea continues to push new and creative ideas, including introducing the first female Colonel and the beloved mash-up of chicken and waffles, which is bringing incredible growth and renewed excitement around the cherished brand. Tune in to hear her insightful career tips and the exciting marketing initiatives she’s driving at KFC, including innovative food mash-ups and creative campaigns that use marketing as a “magnet vs. mirror.”

And don’t miss the end to find out what Andrea would be if she weren’t a CMO... brave lady.

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