IKEA Chief Digital Officer Barbara Martin Coppola on Invisible Dynamics
Barbara Martin Coppola, the new Chief Digital Officer of IKEA, shares why she decided to take on her new role after serving as CMO for Grubhub. We cover a lot of ground in this session, to include the differences between the CMO, CDO and CXO role, how to manage fast-paced technology, how to leverage data science, how to foster a culture of innovation, time management, mentors, invisible dynamics, body language, how to teach marketing strategy, how to market a fork in China and how to find a good partner in life!
There is no reasonable way to properly summarize this jackpot of topics in just a few short paragraphs, so you’re just going to have to tune in to hear this fun conversation for yourself!
I must, however, share that Barbara is one of the most gracious, generous, caring and thoughtful leaders I have the pleasure to know. Her attention to invisible dynamics and dedication to helping her teams succeed fosters true innovation and exceptional company growth (Grubhub reported 49% revenue growth in Q4 2017).
Join us in this delightful conversation and please join me in wishing her the best of success in her new role at IKEA!