Inside the Brand: Interviews & Strategies from Brands Big & Small

To help today’s brand leaders navigate the plethora of challenging topics and skills they must master, we’ve created the Career Toolkit filled with real stories, advice and tips for success from more than 500 CMOs and top marketing leaders.

Managing Your Career

Get into the driver’s seat of your life and career with inspiring stories and actionable advice from top marketing leaders.

Growing Your Skills

Sharpen your skills and learn how innovative leaders master innovative technologies, techniques and more.

Empowering Your Team

Learn how to drive growth by trusting, supporting and building strength in your team.

Teaser image for an article by Alison Weissbrot

McDonald’s CMO Tariq Hassan Has Resigned

CMO Changes

The marketing leader had been with the QSR brand since 2021.

Teaser image for an article by Cydney Lee

Google and Microsoft Execs On AI Literacy and Responsible Use

AI News

According to Sarah Kennedy, vp of global demand and growth marketing at Google Cloud, “we are in the middle of a revolution” when it comes to the possibilities of AI […]

Teaser image for an article by Cydney Lee

Progressive Is Driving Impact By Leading With Humor and Heart

Brands

Whether it’s Flo’s bubbly personality and signature red lip or Dr. Rick’s deadpan advice for “un-becoming your parents,” Progressive Insurance’s creative strategy has led with humor at its core. Chief […]

Teaser image for an article by Cydney Lee

How Shipt CMO Alia Kemet is Doubling Down on DEI

Diversity, Equity and Inclusion

For Alia Kemet, chief marketing officer (CMO) of Shipt, sponsoring and participating in Blackweek was a no-brainer. Kemet, who is on Blackweek’s steering committee and spoke at the event last […]

Teaser image for an article by Cydney Lee

Saucony’s New CMO Says Understanding Culture is Key To Lifestyle Push

Brands

Where competitors like Asics and New Balance have found success in striking a balance between their performance wear and streetwear offerings, Saucony is finding its footing with the latter, under […]

Teaser image for an article by Adweek Staff

Unlocking the Power of Commerce With Retail Media

CMO Moves

How are retailers leveraging commerce data to prepare for the next phase of advertising?

Teaser image for an article by Jordan Praitano

Adidas Global Head of Marketing on Unlocking the Power of Authenticity

CMO Moves

How striking out can be just as powerful as hitting a home run.

Teaser image for an article by Jordan Praitano

Philips Chief Marketing and E-Commerce Officer on Building Bonds Through the Brand

CMO Moves

Lorraine Barber-Miller chats about the importance of forming early habits through personalization

Teaser image for an article by Alexandra Bower

Leading Through Change With CrossLead 

CMO Summit

A framework for modern managers.

Teaser image for an article by Alexandra Bower
Teaser image for an article by Jordan Praitano

Magnolia Bakery Wants to Send Your Mom Banana Pudding

Innovators

Sara Gremling’s personal tie to NYC, the brand and their many upcoming partnerships over a plate of fried chicken and pancakes

Teaser image for an article by Alexandra Bower

Key Takeaways From Adweek’s State of Revolt II 

Diversity, Equity and Inclusion

Panel tackles question of “promises or progress?” 

Teaser image for an article by Matt Kerbel

Hydrow’s Head of Community on the Power of Writing It Down

Innovators

Erin Bailey preaches the importance of connection, empowerment, momentum and feedback

Teaser image for an article by Matt Kerbel

Lululemon’s CBO on Community As the Output of Authentic Human Connection

CMO Moves

Nikki Neuburger talks community building in a hybrid world, living your company’s purpose from the top-down, and trusting your gut

Teaser image for an article by Netta Thomas

VP and CMO Sandra Lopez on Embracing a Growth Mindset in an Ever Evolving World

Women Trailblazers

The Microsoft CMO on the pivotal moments that changed the trajectory of her career.

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