The CMO Roadmap to Success
Becoming a great CMO requires a tremendous amount of self-development and reflection, making thoughtful moves along the way to ensure you’re positioned for that top marketing job. And when you get that top marketing job, you may eventually be contemplating more big moves such as becoming a CEO and Board Director.
In this episode, I’m excited to share expert tips on how to navigate all this from my good friend, Greg Welch, Senior Partner of Spencer Stuart.
Greg has literally had a ringside seat for 20 years as the top CMO recruiter in the industry. He has placed more than 500 CMOs, helped CMOs transition into CEO roles and earn seats on Fortune 100 public boards. Consequently, Greg brings an interesting perspective on how the role of the CMO continues to evolve and what companies now expect from their marketing leaders.
Tune in to hear directly from Greg and if you’re serious about developing your career, grab a notepad. He’s going to give you a roadmap for success with some important guardrails.