Posts in Gen ZEO
Six Ways to Win the Hearts and Minds of Gen Z in 2019

Soon to make up approx. 32 percent of the global population in 2019, Generation Z is straying from the norm and they’re not apologizing for it. We’ve spent the past few weeks getting to know a few of these young, spritely CEOs, Founders and Entrepreneurs through our new Gen Z series, and wanted to share a few key insights with our community. We’ve learned that in order for companies to “win” in the eyes of Gen Z, they have to truly understand how they think and what they value. But it’s not just about winning them over as customers, it’s also about winning them over as potential employees, partners, and advocates for your brand.

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Gen ZEOHeide Palermo
21 Years Old, Five Business Ventures and One Savvy Gen Z Philosophy

With five business ventures under his belt by age 21, Drake Rehfeld is now helping others develop and launch their products and personal brands through the platform, Demeanor. From founding a ticketing business for high schools to working for Snapchat as an engineer to co-founding Demeanor, Drake is taking a non-traditional route to “climbing the ladder.” He just headed straight to the top. Drake took a full inventory of all the things that weren’t working and decided to create a remarkable solution with Demeanor.

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This 22-year-old Founded a Startup to Help Other Young Entrepreneurs Grow

Dylan found his passion early. After successfully launching and leading a college advising business while still in high school, Dylan started to recognize just how difficult it was to set his ideas in motion with the lack of resources available to young entrepreneurs. He set to change all that by co-founding (at the age of 19) a community-centric organization called Next Gen Summit which aims to support innovation and provide resources young entrepreneurs need to change the world. Read on to hear Dylan’s story, his perspective on community-focused marketing and what it takes for brands to “win” with Gen Z.

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Tiffany Zhong CEO of Zebra IQ Decoding Gen Z in Real time

Tiffany Zhong is a serial entrepreneur at just 22. Zebra IQ is her sixth business endeavor that applies all the skills she gained from her first five adventures: a magazine, an education tech startup, a social app, a product finder and a full-time investor. Her mission is to help brands better understand Generation Z by offering them an opportunity to get real-time feedback from Gen Z consumers. She named her latest company, Zebra IQ. Why? Because Zebras can’t be tamed, just like Gen Z, and they may appear the same from a distance but if you look really closely, every Zebra has unique stripes. Read on to learn about Tiffany’s unique stripes and why Zebra IQ, which just launched, will become a critical vehicle for brands to optimize their marketing and product development efforts.

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Meet Andy McCune, Co-Founder of a Social Storytelling App with 13 Million Users and Counting

Focusing his time and energy on projects that truly compliment his lifestyle, Andy has been able to grow a travel media company to more than 1 million followers and an Instagram app for storytellers to a staggering 11 million users (and counting) in less than 12 months, with users like Selena Gomez and Emma Watson to name a few. Andy believes that leading with authenticity and social-first strategies are the key for brands to tap into Gen Z.

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How Youth Innovator Aanikh Kler Used His First Success to Help Underserved Children

At the young age of 13, Aanikh created his very first business and social venture and within just one year, received venture capital funding and had the #2 most downloaded app on iTunes. But it wasn’t just about success for Aanikh who decided to donate a percentage of each app download to help build schools and empower underserved youth around the world. Now, Aanikh is partnered with close friend and colleague Swish Goswami running customer loyalty app for brands Trufan, and continuing to empower youth entrepreneurs all over the globe.

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Meet Swish Goswami, Serial Tech Entrepreneur Connecting Brands with Fans

The sheer amount of poise, drive and intelligence exuded from 21-year-old Swish Goswami is nothing short of impressive. A dedicated student and fierce debater in college, Swish went from pursuing a career in law, to leading start-up sport-tech companies, to working with brands like EA Sports, American Express and Google - in less time than it would typically take to get an undergraduate degree. A believer that work-life balance isn’t an issue if you love what you do, Swish is firmly focused on leveraging technology to help brands build authentic relationships with their customers.

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