Posts in Mentorship
New York Jets Reveal All-New Brand Identity and Uniforms

With a cluttered marketplace and more than 12 professional sports teams across metro New York, Tim Kemp, Senior Director of Marketing for the New York Jets, knows it takes fewer, bolder moments to make a splash. And with the launch of an all-new identity and uniforms for the nearly 60-year-old brand, Tim and his team had a field day. Read on to hear more from this sports marketing veteran and check out the team’s new look.

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NFL Jacksonville Jaguars CMO Julian Duncan on Changing the Game

Julian Duncan, CMO of the NFL Jacksonville Jaguars, is one inspirational guy. From the first moment we started talking, I was blown away by his humble and joyous demeanor. This is someone who grew up without many role models for where he is today and managed to play professional football and create his own roadmap to CMO just by being himself, pop-culture geek and all.

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Levi's Global CMO Jennifer Sey on The Honest Truth About Life and Leadership

Jennifer Sey, Global CMO of Levi Strauss & Co., has had an incredible journey from elite gymnast to Global CMO. She shares the personal hurdles she had to overcome along the way and the incredibly impactful moments in her career, both bright and dark, that helped her to find her voice and become the exceptionally well-rounded leader she is today. This incredible mom of four (18, 15, 4 and 2!) has led a monumental turnaround for Levi’s, elevating the role of marketing to help make Levi’s hot again, has published a powerful memoir, produced two short films and is working on a documentary.

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Google Cloud CMO Alison Wagonfeld on The Magic of Storytelling with the Power of AI & ML

Alison Wagonfeld, CMO of Google Cloud, has had a unique career path from launching QuickenLoans for Intuit to start-ups to managing Harvard Business School’s California Research Center to Venture Capital, all to arrive in her role leading marketing for such a forward-thinking business unit in one of the world’s largest companies.  Join us in this fascinating deep dive into technology today, what’s coming tomorrow and how Alison organizes her team to take on the rapidly changing landscape to help businesses adopt and embrace the future. Also don’t miss Alison’s tips on how to personally get ahead of the technology curve and what trends she sees growing in the next 5-10 years.

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Hilton CMO Kellyn Smith Kenny on How to “Innovate in Service of the Customer”

Kellyn Smith Kenny, leads global marketing for Hilton, which includes 15 different trading brands, nearly 900,000 rooms, almost 400,000 team members and operates in over 100 countries all around the globe.  Having come from Uber after building their marketing team from the ground up, Kellyn knows what it takes to revolutionize an industry, which is exactly what she’s doing now with Hilton.  Tune in to hear more from Kellyn on how she’s changing the game for hospitality, her leadership style, how to use both your head and your heart and how she is living up to the pioneers before her - the same ones who invented the Brownie, the Martini and the Pina Colada, just to name a few fun factoids about Hilton.

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Citi Global Chief Brand Officer Carla Hassan on Putting Yourself in Someone Else’s Shoes

Just last week, Citi announced that Carla Hassan would be joining them as their new global Chief Brand Officer. I had the great honor of sitting down with her the next day to dive deep into her new role, what she’s excited to take on and where she plans to start.  We also cover some incredibly personal topics that have shaped her leadership style along the way.  Most notably, Carla is a working mom who has previously struggled in dealing with painful harassment for being a Lebanese immigrant in the U.S. and overcoming cancer that threatened her daughter’s life.  If you ever had any doubt on the value of empathy or why that needs to be a business imperative, you must listen to this incredibly honest, raw and wonderful episode with Carla.

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Real Advice: Taking Care of Your Team, Your Family, and Yourself

Our good friend, Rosi Ajjam has been a big part of Marketer Moves from the beginning. Not only is she an incredible marketing innovator (see her article from the #Innovators series: Boosting Women’s Confidence with Color!), but she has also been a fully-engaged mentee in our Mentor program, working with Mary Beech, CMO of Kate Spade NY as her mentor. Together, they are two powerhouses who are committed to helping women in their careers and learning from each other. Rosi was kind enough to write down her best tips from her journey to share with you. Thank you, Rosi!

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Twitter CMO Leslie Berland on Leading with Impact

Leslie Berland, CMO and Head of People of Twitter, has led with impact her entire career, both for the companies she passionately serves and by taking a stand personally to represent and support communities she believes need a platform.  The results from her leadership at American Express and now Twitter clearly speak for themselves and she shook the world stage earlier this year at CES when she changed the discussion forever.  Join us in this incredible episode about taking on new roles, creating leadership teams, uncovering purpose, establishing platforms, laying the right foundation to attract career-changing personal sponsors, creating relationships with mentors and as a mentor, learning from everyone around you and having an impact.

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President of E! Entertainment Adam Stotsky on The Future of Media

Adam Stotsky, President of E! Entertainment, completely surprised me a couple of weeks ago when he called leaving the red carpet of the Emmy’s just to volunteer to be a mentor in the CMO Moves Mentor program. As the former CMO of NBC Entertainment before becoming President of E!, Adam had a lot of great tips to share on how to prepare yourself for that type of career transition as well as how to embrace the future of media as a marketer. Join us in this exploration of how to set tangible goals, redefining content creation, channel acceleration, consumer trends and harnessing the power of influencers like the Kardashians, who have a social media footprint of well over a billion followers.

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Gap Inc. Launching a Secret New Brand…Today!

Eric Toda, Head of Marketing at Hill City, the newest brand at Gap Inc., just announced the launch of Hill City…today! I had the great honor of being able to sit down with Eric to get the inside scoop on what is Hill City and how this came to life. Over zoom video last Friday, I got to also see the logo, the product, the brand as Eric sat sharing his story from the Gap Inc. Boardroom beaming from ear to ear. (Check out the clips on YouTube!). Eric is an avid champion of digital marketers everywhere, constantly experimenting and connecting the dots between digital and human and purpose.  With an impressive runway of digital leadership roles at Facebook, Nike, Snapchat and Airbnb, there is no doubt there is a lot to learn from how Eric approached this opportunity to build and launch a new brand with the support of Gap Inc.  I’m thrilled to share all that with you today, in this most unusual episode of CMO Moves.

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Ancestry’s Vineet Mehra: The Ambidextrous CMO Activating Purpose with Consumer-Fueled Storytelling and Performance Marketing

Vineet Mehra, CMO of Ancestry, leads one of the most purpose-driven brands in the world, which is to genuinely and authentically change the world by helping “people create personal discoveries, and through those personal discoveries, they find connections to others and we all become closer as a result.” With over 11 billion human connections between family trees, Vineet shares how to enroll consumers as chief storytellers in an efficient, modern, marketing machine. Tune in to hear more from Vineet on Purpose 2.0 and the Next Generation CMO, as well as how navigate your career in this new era of Ambidexterity.

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Rules of Engagement For Mentees

Mentoring is a tool used to nurture and help people grow.  Mentoring can help you navigate organizational culture, solve problems, and advance your career.  In the case of becoming a mentee, your decision to participate cannot be taken lightly. For the relationship to work, you must be 100% present and committed to your time spent with your mentor. Before you begin a mentee relationship, ask yourself these questions:

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The Mentor Impact

The guests I’ve spoken with on CMO Moves have had incredible careers and are currently at the top of their games - but none of them would have achieved so much without the influence of mentors who helped guide them through their journeys. Here are their thoughts on the importance of mentoring and being mentored.

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How Sephora EVP Mary Beth Laughton is Reimagining Retail

Mary Beth Laughton, EVP of Omni Retail at Sephora, has one of hottest new roles in the industry geared to reimagine the customer experience across the physical and digital worlds.  Find out how she came into this newly created role, what she is trailblazing and how she continuously evaluates “Just Do It” with “Just Enough” to keep balance across work, family and health.

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